Why does Design so often struggle to communicate its value to the world, when it’s something we all recognize?
When we speak of product development, we frequently look at the domains of Design and Engineering separately, evaluating them in different ways. Engineering, at its core, is a measurable process; Design, for the most part, is not. This gives the former an inherent advantage: engineering efforts are easily quantifiable, and this provides them with authority. Design is intuitive, working on the non-verbal levels of our experience, sometimes triggering our most subversive emotional states; this makes it difficult to evaluate empirically. Lacking an analytical vernacular, Design is labeled subjective, when it is actually the agent of universal truth through form.
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Tags: Periodic table of form by Gray Holland, The secret language of surfacing